ABOUT

Today’s colourist and hair stylist has Iranian roots and grew up in Germany. She has been working in the creative world of hairdressing since 2007, combining her salon work from the very beginning with a passion for the fashion and photography industry, with one foot always on set.

In 2014 she specialised in hair colour, and in 2020 completed her master craftsman’s qualification as a hairdresser.

Shadi’s work is defined by a harmonious interplay of creativity and technical mastery. Her deep affinity for art, music and photography flows into everything she does, with a particular focus on the relationship between form and colour. For her, this interplay is essential to presenting haircuts and hairstyling to their full potential.

Her repertoire spans both modern, creative colouring techniques and classic, high quality hair colour work. For Shadi, hair is not merely a craft product but an expression of individuality and belonging, a guiding principle that comes through in every project she takes on.

Fashion means far more to Shadi Shoaei than just one aspect of her work. She sees hair styling as a holistic concept, an exciting play between harmony and contrast. In her innovative work she creates looks that both highlight the personality of her models and speak to the currents of the moment.