ABOUT

The name Loni Baur stands for creativity and technical perfection in the industry. Few make-up artists match her ability to consistently reinvent her looks and translate current trends into her work. Loni is known for her versatility and her sensitivity, for playing with colours, textures and details. From the most minimal look to opulent artistic interpretation, each of her works reflects her standards, her passion and her commitment.

Beyond her work as a make-up artist, Loni is regularly booked by beauty clients as a consultant for product and trend development, and takes to the stage as a speaker and expert for clients such as Chanel, Catrice and Zara Beauty. In 2022, she joined Armin Morbach as a jury member on the eight-part TV format „Glow Up Germany“ (ZDF Neo). Based in Hamburg.

Clients: Chanel, Diadermine, Shiseido, Douglas, Armani, Adidas, Catrice, Goldwell, KaDeWe, L’Oréal, Dior, MAC Cosmetics, Zara Beauty, Guerlain, Manhattan, Nivea, Schwarzkopf, got2b, Swarovski, Wella, Lascana, Louis Vuitton, Fendi & more

Editorial: Harper’s Bazaar, Numéro, Hunger Magazine, Tush, Vogue, Elle, W Magazine & more

Photographers: Jean-Baptiste Mondino, Ellen von Unwerth, Anna Daki, Max von Gumppenberg, Markus Pritzi, Markus Jans, Claudia Grassl, Blaise Reutersward, Patrick Houi, Armin Morbach, Malorie Shmyr, Mierswa Kluska, Elizaveta Porodina, Alex Waltl, Ralph Mecke, Kristian Schuller, Txema Yeste, Nico, Greg Kadel & more

Celebrities: Gigi Hadid, Lorde, Charlène von Monaco, Debbie Harry, Heidi Klum, Stefanie Giesinger, Iris Berben, Lenny Kravitz, Bar Refaeli, Tatjana Patitz, Gisele Bündchen, Cara Delevingne, Christiane Arp, Emilia Schüle, Caro Daur, Toni Garrn, Diane Kruger, Veronica Ferres, Sofia Coppola, Sibel Kekilli & more

Fashion Shows: As Head of Make-up for Hugo Boss, Lala Berlin, Hien Le, René Storck, Malaika Raiss, Odeeh, Dawid Tomaszewski, Escada, Kaviar Gauche, Marina Hoermanseder, Michael Sontag, Antonia Zander, Augustin Teboul, William Fan, Isabell de Hillerin, Nobi Talai, Vladimir Karaleev & more. For over 15 years, Loni has also been a permanent member of Diane Kendal’s show team, working with her during Fashion Week in Paris and New York on shows for Dior, Chloé, Armani and Gaultier & more.