ABOUT

Generalist. Noun, m. Synonyms: all-rounder, universalist, jack of all trades.

May we introduce: Friederike, design generalist.

Born in Munich, she studied fashion design and art history, went on to learn the art of surface design from a renowned Italian fresco painter, and designed costumes and busts for various theatre, photo and film productions. Today, Friederike brings her knowledge and understanding of art seamlessly into the world of set construction and set design for photo productions. She conceives and builds complex designs, objects and studio sets through to entire artificial landscapes. From restored design objects to pigment finishes, from logos to accessories, Friederike realises every client’s vision with unparalleled background knowledge, creativity, passion and a great deal of heart. Hamburg based.

Clients: Rolex, Swarovski, Comma, Airfield, Triumph, s.Oliver, Douglas, Lufthansa, McDonald’s, New Yorker, ITEMm6, Marc Cain, Henkel, Meissen & more

Editorial: Wallpaper, Amica Italia, Qvest, 1stRow, Tush, Petra, FHM, Bunte, SZ Magazin, Stern, Sleek & more

Photographers: Daniella Midenge, Ellen von Unwerth, Luis Sanchis, Txema Yeste, Joachim Baldauf, Stephan Ziehen, Iris Brosch, Roxanne Lowit, Magnus Reed, Felix Lammers, Daniel Roché, Armin Morbach, Indlekofer & Knöpfel & more